From Stuck at $500K to a Thriving 7-Figure Brand

Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.

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Client Background

When Kathy Goughenour, founder of Expert VAs® and Virtual Experts®, came to me, she was already a powerhouse in her space. She had the income, the impact, and a mission that was bigger than her bottom line—but she also had a problem. She was stuck

Her Challenges

Kathy had hit a ceiling. Despite investing in marketing support from a previous agency, results were underwhelming at best. She was:

Locked into a long-term contract with a team that didn’t deliver
Overwhelmed with disconnected marketing strategies
Stuck at $500K in annual revenue with no clear path to scale
Tired of spending and not seeing returns

She knew she needed a change, not just another vendor. She needed a strategic partner.

Key Strategies and Solutions

As her Fractional CMO, I stepped in as her outsourced marketing leader. My first move? A full audit of her existing marketing ecosystem—offers, funnels, messaging, team, systems, and spend. Then we got to work:

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Targeted Audience Engagement

Designed and executed a full-scale launch strategy for her signature programs

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Brand Identity Revamp

Built a marketing calendar and messaging that actually aligned with her brand voice and audience

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Optimization

Optimized her ad strategy to reduce lead costs while improving conversion rates

Together, we not only brought strategic clarity to the chaos we turned it into momentum

Remarkable Results

Within 12 months, we:

Doubled her revenue

Doubled her revenue from $500K to over $1M

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Cut lead costs in half

Cut lead costs in half, from $10–12 per lead down to $4–6

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Revenue Generated from 1st Launch

Generated $225K from her first live virtual event

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Revenue Generate 2nd Launch

Generated $350K from her 2nd virtual event