Remote Teams, Real Accountability: Build Culture Without the Office – Episode 212
Remote Teams, Real Accountability: Build Culture Without the Office
You don’t need a full-time manager you need a system.
Let’s be real: (more…)
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Transform Your Marketing Approach
Unlock unparalleled growth opportunities with our tailored marketing strategies designed to propel your brand to new heights.
Comprehensive Marketing Solutions
Our marketing consulting services are crafted to deliver measurable results. We specialize in creating bespoke strategies that align with your business goals, ensuring a seamless integration of digital and traditional marketing channels. By leveraging data-driven insights and innovative techniques, we help you reach your target audience effectively, enhance brand visibility, and drive sustainable growth. Our commitment to excellence and personalized service sets us apart, making us the ideal partner for businesses looking to thrive in a competitive landscape.
Heather
Overwhelmed to $75K/Month. How Heather Scaled with Strategic Marketing Leadership
Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.
Client Background
When Heather, a powerhouse in her industry, approached me, she was already achieving success but felt overwhelmed by the complexities of scaling her business. She needed more than just marketing tactics; she required a strategic partner to lead and integrate her marketing efforts effectively.
Her Challenges
Heather was juggling multiple marketing initiatives without a cohesive strategy, leading to:
- Inconsistent revenue streams
- High ad spend with low returns
- A lack of streamlined processes
She was ready to elevate her business but needed guidance to align her marketing efforts with her growth goals.
Key Strategies and Solutions
Stepping in as Heather’s Fractional CMO, I took ownership of her marketing strategy, focusing on:
Strategic Planning
Developed a comprehensive marketing plan aligned with her business objectives.
Team Leadership
Led her marketing team, ensuring cohesive execution across all channels
Optimization
Implemented analytics to monitor performance and adjust strategies in real-time.
This holistic approach ensured that every marketing effort was purposeful and contributed to her overarching goals.
Remarkable Results
In just 60 Days:Â
Revenue Generated in the 1st 4 months
Current Monthly Revenue
By providing strategic leadership and aligning her marketing efforts, Heather transformed her business into a scalable and efficient operation.
Zone School
How Strategic Leadership Drove a 634% ROAS in 60 Days
Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.
Client Background
Pete is an online course creator who came to me ready to grow but frustrated with the results they were getting from their current agency. They had great potential, but no real strategy behind their funnel and it was costing them.
His Challenges
They were:
- Lacking a clear, scalable funnel
- Running outdated creatives with poor performance
- Missing a nurture and follow-up system
- Leaving revenue on the table with no upsell structure
Key Strategies and Solutions
As their Fractional CMO, I stepped in to provide high-level marketing leadership and hands-on strategy. I audited their entire funnel, aligned their messaging, and brought every disconnected piece into one coordinated system.
Together, we:
Targeted Audience Engagement
Rolled out new creative that reflected their brand and resonated with their audience
Funnel Refinement
Built out a structured email nurture and upsell sequence
Optimization
Streamlined backend systems for better lead tracking and conversion
Optimized their ad targeting and scaled the campaigns that worked
Remarkable Results
In just 60 Days:Â
Decrease Cost Per lead
Dropped cost per lead from $33.68 to $6.26
Improvement to funnel conversion
Increased return on ad spend to 634%, a 39% improvement over their last agency
Created Monthly Revenue
Boosted monthly revenue to $37,387.50
Reduced booked sales calls
Reduced cost per booked sales call by 62%
That’s the power of having someone own your marketing strategy from end to end. When I step in as your Fractional CMO, this is the level of clarity, execution, and momentum you can expect.
Kathy
From Stuck at $500K to a Thriving 7-Figure Brand
Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.
Client Background
When Kathy Goughenour, founder of Expert VAs® and Virtual Experts®, came to me, she was already a powerhouse in her space. She had the income, the impact, and a mission that was bigger than her bottom line—but she also had a problem.
She was stuck
Her Challenges
Kathy had hit a ceiling. Despite investing in marketing support from a previous agency, results were underwhelming at best. She was:
- Locked into a long-term contract with a team that didn’t deliver
- Overwhelmed with disconnected marketing strategies
- Stuck at $500K in annual revenue with no clear path to scale
- Tired of spending and not seeing returns
She knew she needed a change, not just another vendor. She needed a strategic partner.
Key Strategies and Solutions
As her Fractional CMO, I stepped in as her outsourced marketing leader. My first move? A full audit of her existing marketing ecosystem—offers, funnels, messaging, team, systems, and spend.
Then we got to work:
As her Fractional CMO, I stepped in as her outsourced marketing leader. My first move? A full audit of her existing marketing ecosystem—offers, funnels, messaging, team, systems, and spend.
Then we got to work:
Targeted Audience Engagement
Designed and executed a full-scale launch strategy for her signature programs
Brand Identity Revamp
Built a marketing calendar and messaging that actually aligned with her brand voice and audience
Optimization
Optimized her ad strategy to reduce lead costs while improving conversion rates
Together, we not only brought strategic clarity to the chaos we turned it into momentum
Remarkable Results
Within 12 months, we:
Doubled her revenue
Doubled her revenue from $500K to over $1M
Cut lead costs in half
Cut lead costs in half, from $10–12 per lead down to $4–6
Revenue Generated from 1st Launch
Generated $225K from her first live virtual event
Revenue Generate 2nd Launch
Generated $350K from her 2nd virtual event
Kathy went from feeling stuck and stifled—to sitting firmly in the CEO seat of a scalable, profitable brand that reflects her mission and impact.