GROW YOUR BUSINESS, INCREASE YOUR REVENUE, AND SCALE YOUR IMPACT

Heather

Heather

by | May 8, 2025 | CMO Case Study

Overwhelmed to $75K/Month. How Heather Scaled with Strategic Marketing Leadership

Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.

Client Background

When Heather, a powerhouse in her industry, approached me, she was already achieving success but felt overwhelmed by the complexities of scaling her business. She needed more than just marketing tactics; she required a strategic partner to lead and integrate her marketing efforts effectively.

Her Challenges

Heather was juggling multiple marketing initiatives without a cohesive strategy, leading to:

  • Inconsistent revenue streams
  • High ad spend with low returns
  • A lack of streamlined processes

She was ready to elevate her business but needed guidance to align her marketing efforts with her growth goals.

Key Strategies and Solutions

Stepping in as Heather’s Fractional CMO, I took ownership of her marketing strategy, focusing on:

Strategic Planning

Developed a comprehensive marketing plan aligned with her business objectives.

Team Leadership

Led her marketing team, ensuring cohesive execution across all channels

Optimization

Implemented analytics to monitor performance and adjust strategies in real-time.
This holistic approach ensured that every marketing effort was purposeful and contributed to her overarching goals.

Remarkable Results

In just 60 Days: 

Revenue Generated in the 1st 4 months

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Current Monthly Revenue

Learn How
By providing strategic leadership and aligning her marketing efforts, Heather transformed her business into a scalable and efficient operation.
Zone School

Zone School

by | May 8, 2025 | CMO Case Study

How Strategic Leadership Drove a 634% ROAS in 60 Days

Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.

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Client Background

Pete is an online course creator who came to me ready to grow but frustrated with the results they were getting from their current agency. They had great potential, but no real strategy behind their funnel and it was costing them.

His Challenges

They were:

  • Lacking a clear, scalable funnel
  • Running outdated creatives with poor performance
  • Missing a nurture and follow-up system
  • Leaving revenue on the table with no upsell structure

Key Strategies and Solutions

As their Fractional CMO, I stepped in to provide high-level marketing leadership and hands-on strategy. I audited their entire funnel, aligned their messaging, and brought every disconnected piece into one coordinated system.

Together, we:

Targeted Audience Engagement

Rolled out new creative that reflected their brand and resonated with their audience

Funnel Refinement

Built out a structured email nurture and upsell sequence

Optimization

Streamlined backend systems for better lead tracking and conversion Optimized their ad targeting and scaled the campaigns that worked

Remarkable Results

In just 60 Days: 

Decrease Cost Per lead

Dropped cost per lead from $33.68 to $6.26
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Improvement to funnel conversion

Increased return on ad spend to 634%, a 39% improvement over their last agency
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Created Monthly Revenue

Boosted monthly revenue to $37,387.50
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Reduced booked sales calls

Reduced cost per booked sales call by 62%
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That’s the power of having someone own your marketing strategy from end to end. When I step in as your Fractional CMO, this is the level of clarity, execution, and momentum you can expect.
Kathy

Kathy

by | May 8, 2025 | CMO Case Study

From Stuck at $500K to a Thriving 7-Figure Brand

Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.

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Client Background

When Kathy Goughenour, founder of Expert VAs® and Virtual Experts®, came to me, she was already a powerhouse in her space. She had the income, the impact, and a mission that was bigger than her bottom line—but she also had a problem. She was stuck

Her Challenges

Kathy had hit a ceiling. Despite investing in marketing support from a previous agency, results were underwhelming at best. She was:

  • Locked into a long-term contract with a team that didn’t deliver
  • Overwhelmed with disconnected marketing strategies
  • Stuck at $500K in annual revenue with no clear path to scale
  • Tired of spending and not seeing returns

She knew she needed a change, not just another vendor. She needed a strategic partner.

Key Strategies and Solutions

As her Fractional CMO, I stepped in as her outsourced marketing leader. My first move? A full audit of her existing marketing ecosystem—offers, funnels, messaging, team, systems, and spend. Then we got to work:
As her Fractional CMO, I stepped in as her outsourced marketing leader. My first move? A full audit of her existing marketing ecosystem—offers, funnels, messaging, team, systems, and spend. Then we got to work:

Targeted Audience Engagement

Designed and executed a full-scale launch strategy for her signature programs

Brand Identity Revamp

Built a marketing calendar and messaging that actually aligned with her brand voice and audience

Optimization

Optimized her ad strategy to reduce lead costs while improving conversion rates

Together, we not only brought strategic clarity to the chaos we turned it into momentum

Remarkable Results

Within 12 months, we:

Doubled her revenue

Doubled her revenue from $500K to over $1M
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Cut lead costs in half

Cut lead costs in half, from $10–12 per lead down to $4–6
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Revenue Generated from 1st Launch

Generated $225K from her first live virtual event
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Revenue Generate 2nd Launch

Generated $350K from her 2nd virtual event
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Kathy went from feeling stuck and stifled—to sitting firmly in the CEO seat of a scalable, profitable brand that reflects her mission and impact.