The Marketing Power of Winning (and Leveraging) Awards
This week, I’m diving deep into a conversation that’s going to shift the way you think about marketing, especially if you’ve ever said, “I’m not big enough yet” or “Who am I to be winning awards?”
I sat down with Karen Hall, founder of Reputation by Design, a global agency that helps business owners—yes, even solopreneurs—intentionally craft and amplify their reputation. We talked about how your reputation is your marketing, why external validation like awards matter more than you think, and how to stop leaving your visibility up to chance.
Karen shared some inspiring stories, including solopreneurs who went from hesitant and hidden to confident and celebrated. And we hit a biggie: visibility. If fear of being seen has been holding you back, this episode will give you a whole new way to think about stepping into the spotlight.
You’ll walk away with:
✅Why awards are a strategic marketing tool (not just a vanity play)
✅How to start designing your reputation—on purpose
✅What stops women from applying for awards (and how to shift that mindset)
✅The connection between visibility and growth
✅And yes, how a bottle of wine relates to your brand. (You’ll get it when you hear it.)
🎧 Tune in now, and let’s move from invisible to irresistible—intentionally.
👉 Connect with Karen
Facebook: https://www.facebook.com/RepByDesign/
Twitter: https://www.linkedin.com/in/karenhallreputationbydesign/
Website: https://www.reputationbydesign.com/
You can also listen to the latest Marketing Matchmaker podcast 📲 on
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-matchmaker/id1553792587
Spotify: https://open.spotify.com/show/6TUn2uQlZYvsbZyvUOQFXG
Website: https://www.virtualmarketingexpert.com/marketing-matchmaker-podcast/
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Ready to grow your business, increase your revenue, and scale your impact? Visit YourMarketingMatchmaker.com to learn how we can work together to take your business to the next level.
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