How Strategic Leadership Drove a 634% ROAS in 60 Days
Discover how strategic marketing interventions propelled our client to new heights, enhancing their brand presence and driving measurable growth.
Client Background
Pete is an online course creator who came to me ready to grow but frustrated with the results they were getting from their current agency. They had great potential, but no real strategy behind their funnel and it was costing them.
His Challenges
They were:
- Lacking a clear, scalable funnel
- Running outdated creatives with poor performance
- Missing a nurture and follow-up system
- Leaving revenue on the table with no upsell structure
Key Strategies and Solutions
As their Fractional CMO, I stepped in to provide high-level marketing leadership and hands-on strategy. I audited their entire funnel, aligned their messaging, and brought every disconnected piece into one coordinated system.
Together, we:
Targeted Audience Engagement
Rolled out new creative that reflected their brand and resonated with their audience
Funnel Refinement
Built out a structured email nurture and upsell sequence
Optimization
Streamlined backend systems for better lead tracking and conversion
Optimized their ad targeting and scaled the campaigns that worked
Remarkable Results
In just 60 Days:
Decrease Cost Per lead
Dropped cost per lead from $33.68 to $6.26
Improvement to funnel conversion
Increased return on ad spend to 634%, a 39% improvement over their last agency
Created Monthly Revenue
Boosted monthly revenue to $37,387.50
Reduced booked sales calls
Reduced cost per booked sales call by 62%
That’s the power of having someone own your marketing strategy from end to end. When I step in as your Fractional CMO, this is the level of clarity, execution, and momentum you can expect.